The PrintCity Alliance is presenting labels with strong haptic and visual effects, almost identical to those of the associated folding carton previously produced. Self-adhesive paper labels for the green El Drago outer packaging for luxury drinks were produced in a first step. They complement the Real Life Samples project and are being shown for the first time at FachPack and LabelExpo.
First presented at the Packaging Inspiration Forum in Hamburg (report to follow), the existing samples have now been expanded to include a tray produced by 3D printing. The latest PrintCity Alliance project illustrates every aspect of a food packaging on the basis of an intelligent system solution for cereals: food safety and protective mechanisms, handling, branding, finishing and production. As a result, all the participants in the value chain are equally addressed: brandowners, agencies and designers, printers and converters.