For the second time, the PrintCity Alliance issued an invitation to an exchange of information between brand owners, creative workers, printers, folding carton manufacturers and suppliers. More than 100 experts from all segments of the industry met in Hamburg on 19 and 20 February to continue the dialogue on the challenges of the dynamic packaging market.
Members and partners of the PrintCity Alliance will be showing a joint exhibition for the first time at Interpack in Düsseldorf. The focus of the presentation on Stand B04 in Hall 11 will be on differentiation at the point of sale through Value Added Packaging
The PrintCity Alliance is presenting its latest packagings with high-end finishing, which were this time created as examples for the "Luxury Drinks" market segment. Following the "Sweets" samples, this is now the second series of the Real Life Sample Project, making it possible to experience the harmonious interplay of design, shape and finishing.