Value Added Packaging - VAPack
PrintCity members manroland web systems, Océ, UPM, Sun Chemical, Metsä Board, Kurz, Merck, Eltosch and Weilburger Graphics, plus partner Bobst and technology partners Esko, Rudolf Reproflex, UpCode, Hammesfahr, Heiber Schröder, H & M, Köch & Glasder, Marbach and Rieker have been sharing knowledge on value added packaging techniques, and preparing a portfolio of ‘sample boxes’ to show what is now possible.
PrintCity Value Added Packaging – world leading combined experience
The PrintCity VAPack project has been active for two years now and includes the combined knowledge & experience of leading suppliers of materials and equipment. It focuses on the needs of brand owners & designers to give inspiration, to open discussions on the latest opportunities & benefits in using value added packaging techniques.
VAPack emphasizes the many benefits of Value Added Packaging techniques:
- Increased consumer attraction from new or combined VAP techniques
- Enhanced product differentiation in all consumer market sectors
- New opportunities in brand development and brand positioning
The creative VAPack samples portfolio now consists of:
- 5 innovative Value Added Packaging designs
- 5 variations of techniques & materials in each design
Benefits to All
Unique benefits flowing from this project include:
- Highly creative sample box portfolio – explores new avenues in VAP possibility
- Shared VAP process knowledge + access to innovative suppliers & process knowledge in one location
- Broad range of techniques & ideas showcased in attractive demonstration packaging
- Full ‘how to do it’ tutorials explaining the VAP techniques used
View all PrintCity VAPack information online at: http://192.194.197.205/content/printcitycms/
More information on VAPack and sets of sample boxes can be requested from each participating project member or by contacting info@printcity.de
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VAPack Tutorial_11_12_31_32 (1738 kb)
