PrintCity Alliance

Home About Projects Events Activity Groups Members & Network News Downloads Contact German  
Packaging - VAPack SEEN, LEAN & GREEN Process Standardisation CO2 + Energy PRINTplusX UV Best Practice Finished Projects  
The Real Life Sample Project RLS Samples Inline Production The Value Added Packaging Sample Folder Connection Of Competence  

Value Added Packaging


The focus of the broad Value Added Packaging initiative are the demands and requests from brand owners and designers to initiate open discussions around the benefit of innovative VAP techniques.

The selection of finishing techniques and the efficient implementation are crucial. But also functional aspects, Smart Packaging and new production technologies contribute to the success.

Only through close cooperations and exchange along the whole value chain the challenges from the market can be mastered.

The members of the PrintCity Alliancs work with many partners to show the actual options to Add Value to packaging and to give inspiration.



  • Increased brand awareness from customers because of new or combined VAP techniques
  • Effective differentiation of innovate products in all consumer market segments
  • New opportunities to develop and position brand in the market place


Benefit for designers & creatives, brand owners and converters

  • Highly creative sample box portfolio to give inspiration
  • Broad range of options and techniques
  • Full ‘how to do it’ tutorials explaining the VAP techniques used
  • Shared VAP process knowledge + access to innovative suppliers & process knowledge in one location


More information on VAPack and sets of sample boxes can be requested from each participating project member or by contacting


A strong Alliance: the actual members and partners


AR Carton (3D design), Eltosch (UV driers), Esko (3D design tools and visualisation), Folien Company (laminating films), Gallus (inline printing presses and finishing machines), Gietz (embossing machines), Hinderer+Mühlich (embossing dies), Jowat (adhesives), Leonhard Kurz (hot and cold-foils), Marbach (cutting dies), Merck (pigments / Iriodin®), MetsäBoard (board), Océ (digital printing), Reproflex (flexo plates), Reproservice (prepress data preparation), Sappi Fine Paper Europe (board), Saueressig (gravure cylinders), Sun Chemical (gravure inks), WEILBURGER Graphics (coatings and flexo inks), Zeller+Gmelin (cold-foil adhesives and food-safe UV flexo inks).