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Interpack 2014, Dusseldorf|
Location: Messe Düsseldorf
The subject of Value Added Packaging is proving to be an absolutely hot topic for the packaging industry. New, creative ideas regarding the design of packagings, and their economical realisation, are increasingly important factors for success at the point of sale.
Many of these new options were illustrated on the basis of a jointly developed and produced packaging for luxury drinks. To this end, the virtual El Drago brand was realised in two versions of a folding carton with high-end finishing.
Another important focus was on efficient production technologies and digital printing.
The Alliance was particularly pleased about the extremely high quality of the visitors. Many new contacts were made with brand owners, agencies, printers and manufacturers from all over the world. "The visitor list is like a Who's Who of the industry," says a delighted Arno Dürr, Sales Manager at WEILBURGER Graphics, speaking on behalf of the members of the Alliance.
The following companies participated:
Gallus (inline printing and finishing systems), LEONHARD KURZ (hot and cold foil stamping applications, holograms), Merck (effect pigments), Canon / Océ (digital printing system for packaging printing), Sappi Fine Paper Europe (special papers and board), WEILBURGER Graphics (water-based flexo inks and finishing coatings)