Wörrstadt, Neuried, 24 October 2016. To match the high-quality folded boxes of the MÜESLOVE range, a sophisticated display has now been produced as a collaboration between THIMM Display and the PrintCity Alliance. High levels of attractiveness, functionality and efficiency combine to create an absolute eye-catcher at the POS.

POS attention-grabber: product names, shapes and colours make up the POS business card

High-value products require equally high-quality packaging and sophisticated sales displays. Such displays help generate a willingness to buy on the part of the consumer and also help capitalise on the brand worlds developed through advertising. This applies in particular when it comes to impulse buys. At the end of the day it is a question of standing out against thousands of other products in a retail outlet and creating a differentiator from the competition. The ultimate test starts with the introduction of the approximately 1,000 new products launched each year. The product name and its colours appeal to consumers on an emotional level. The shape of the display combined with the folded boxes produces a consistent and, above all, attention-grabbing image. The slightly muted colours of the display highlight the boxes more vividly and invite consumers to pick up the products.

High level of functionality

In the MÜESLOVE design the ingredients are individually pre-packed so the customer can “personalise” his or her muesli every day. Colour coding is used to categorise the ingredients making it easy for customers to use. Whereas this orientation and simple removal of the packages is important for customers at the POS, refilling must also be optimised for the brand company and the retailer. Both requirements are met thanks to the colour scheme and design of the display. Exchangeable individual displays makes refilling easier.

The stability and firmness of the overall display is guaranteed despite this delicate structure.

Materials and production

This functionality was achieved through the use of two different high-quality substrates, namely two-sided laminated solid cardboard for the body and an E-flute for the trays, both made by the company Metsä Board.

The display was printed digitally on a Canon Océ Arizona 6160 XTS. The maximum possible colour brilliance, high surface density and the most intricate of details are all crucial determining factors here.

The experiences of production together with all the parameters and materials are summarised in a tutorial.