The PrintCity Alliance introduces its latest project, Better Human, launched at the 6th Packaging Inspiration Forum.

This new project shows how premium packaging can be reconciled with the demands of environmental protection and sustainability.

 

Better Human: A virtual brand in a real market environment

Better Human is a fictitious brand that manufactures high-quality electronics using sustainable methods. All Better Human products are made from sustainable and recyclable components such as wood from sustainably managed forests (no tropical timber), corn starch and algae.

To underscore the sustainability of its products, Better Human uses only fully recyclable packaging materials and resource-saving  packaging designs.

Better Human markets to all age groups and genders. Its customers typically are willing to pay a higher price for sustainable products.

Being a “better human” therefore is a statement and the brand would likely have a good chance of being successful on the real market.

 

Sophisticated finishing techniques underline the lifestyle aspect of the products

The sophisticated print finishing techniques draw on haptic and optical effects. The natural, luminous colours and the deliberate use of natural images and design elements give the packaging a striking and memorable look.

Techniques include hot stamping and coating technology, hybrid lacquer texture/gloss effects and blind embossing. Also integrated in the design is a tamper-evident label.

The folding cartons for the ear[th]buds and the paperboard blister pack for the ear[th]phones were produced at Model Kramp.

 

Materials – structural design – production: Numerous parameters contribute to sustainability

Sustainability naturally begins with the choice of substrate and the structural design. The packaging is constructed without plastic so it can easily be recycled.

Recyclability is a core issue that hinges on the different materials being easy to separate in an automated process, a factor that is also reflected in the new packaging regulations.

But the project addresses other issues as well, such as reducing CO₂ emissions, eco-friendly materials and efficient production processes.

Better Human is to be unveiled at FachPack in Nuremberg at the 6th Packaging Inspiration Forum

 

Better Human, the PrintCity Alliance’s new project, demonstrates how premium packaging can be reconciled with the demands of environmental protection and sustainability.

High resolution photo

 

Sophisticated finishing techniques underline the lifestyle aspect of the products

The natural, luminous colours and the deliberate use of natural images and design elements give the packaging a striking and memorable look.

Techniques include hot stamping and coating technology, hybrid lacquer texture/gloss effects and blind embossing.

High resolution photo

Materials – structural design – production: Numerous parameters contribute to sustainability

Recyclability is a core issue that hinges on the different materials being easy to separate in an automated process, a factor that is also reflected in the new packaging regulations.

High resolution photo

Model Kramp GmbH in Hanau, Germany, uses state-of-the-art printing and print finishing technologies and operates one of the world’s most high-tech production facilities for exclusive cosmetic and perfume packaging.

At its new building in Hanau’s «Amerikafeld» business district,  Model Kramp GmbH sets high standards in energy consumption, climate protection and work environment.

More aoabout Model Kramp

The 6th Packaging Inspiration Forum for the first time will be making two appearances this year:
28 & 29 October in Hamburg and
25 & 26 November in Stuttgart

www.PIF6.de

Participating companies:

LEONHARD KURZ (hot stamping and coating technology, holograms) Metsä Board (folding boxboard, white kraftliner, food service paperboard), WEILBURGER Graphics (varnishes, adhesives and water-based flexo inks), Model Group (display and packaging solutions made from solid and corrugated board).

About the PrintCity Alliance

PrintCity is a strategic alliance recognised as the “connection of competence” across the entire printing and packaging value chain, promoting the value of print and packaging.

In a dialogue with all stakeholders in the value chain, its objective is to promote and develop the value of print and packaging: brand owners – agencies and designers – printers, converters and finishers – suppliers.

Close collaboration between specialists enables members and project partners to implement highly demanding projects, pushing the limits of what is technically feasible and offering the market a comprehensive knowledge and competence base.

 

• We deliver value to customers by gathering and sharing leading global know-how within a network.
• We deliver knowledge via seminars, trade fairs, project studies, tutorials, publications and electronic platforms.
• We maximise synergies to develop our industry effectively and cost-efficiently.