Details of the 2nd Packaging Inspiration Forum

| PI 230

The Grand Elysée Hotel in Hamburg will provide the attractive setting for the 2nd Packaging Inspiration Forum.

The programme for the 2nd Packaging Inspiration Forum for brand owners, designers, printers and finishers has now been finalised.

 

Renowned speakers will be giving Keynote Presentations illustrating the current challenges facing the industry. These and other highly topical subjects will be further expanded on and discussed in interactive Break-Out Sessions.
Generous Networking Breaks and a joint dinner will offer both the time and the opportunity to make new contacts and expand existing ones.

The visitors will be discussing key topics relating to every aspect of Value Added Packaging:

  • How do design & shape and new concepts make packagings successful at the POS? What role do materials and finishing play in this context? And how can what be realised efficiently by which methods?
  • What contribution can printed electronics make? What is already possible today? And what in the near future?
  • How can finishing be intelligently combined with customer communication, and also with brand protection? What synergistic effects for brand owners result in the process?
  • What is digital packaging printing already capable of today? And what in the near future?
  • What role do structured processes and expert networks play in reducing processing times?

Visitors will also have the opportunity to get some inspiration from the display of winners and finalists from the competition for the recently conferred Pro Carton ECMA Awards.

 


What does participation offer?

This unique event offers an ideal opportunity to meet competent partners from the entire industry, to get to know new trends, and to exchange professional knowledge relating to every aspect of the dynamically developing topic of Value Added Packaging. The demands and challenges for the packaging industry will be presented, together with creative solutions for the production of Value Added Packaging. The aim is:

  • To achieve differentiation on the market through added value.
  • To enhance the multisensory effect of packagings and increase consumer attention.
  • To increase brand awareness, and thus sales and market shares.
  • To exploit potentials across the entire supply chain – to the benefit of all concerned.

 

The event

Date:

Start: Wednesday, 19 February 2014, 10.00 a.m.

End: Thursday, 20 February 2014, 3.30 p.m.

Venue:

Grand Elysée Hotel

Rothenbaumchaussee 10, 20148 Hamburg, Germany

Registration fee:

The fee per person is € 248.00, incl. VAT. Additional participants from the same organisation receive a 20% discount.

Hotel rooms can be booked when registering.

Conference language:

German

Further information and registration:

www.printcity.de/PIF2.php

The Packaging Inspiration Forum is presented by the members of the PrintCity Alliance Weilburger Graphics, Sappi Fine Paper Europe, Océ, Metsä Board, Merck, manroland web systems, Kurz and Eltosch and their partners Zeller+Gmelin, Saueressig, Marbach, Hinderer+Mühlich, Gallus, Bretschneider and A&R Carton.

The event is supported by numerous media, organisations and associations:
Creativ verpacken, easy fairs, ERA, EUWID, f:mp, InPEQ, LabelExpo, ProCarton, Verpackungsrundschau and viscom.

 

The Keynote Presentations

 

  • Christopher Wynes, Design Director, Landor Associates GmbH
    Great packaging interacts – How packaging gives brands a voice
  • Ernst Krottendorfer, management consulting partners
    Price wars in the packaging industry ... and how they could be avoided
  • Serena Mösching, Category Manager, Delica AG
    Tina Fuchs, Consultant, Schoch&Sonders
    How Café Royal became royal – Presentation of a brand
  • Wolfgang Mildner, Managing Director PolyIC, Member and Vice Chair Europe OE-A
    Printed electronics – The way to intelligent and interactive packagings
  • rgen Kleinhans, Senior Production Manager, Bacardi Deutschland
    Sold down the river! Demands on consulting from the point of view of a brand owner

For more details, go to: http://de.amiando.com/PIF2.html?page=1052409

 

The Break-Out Sessions:

 

  • Efficient finishing for folding cartons and labels: Business opportunities and the limits to production engineering
  • Paperboard and shaping: Shaping as an attractive and efficient design element
  • Brand enhancement: Intelligent combination of finishing with customer communication and brand protection
  • Printed electronics: "Smart Packaging" and new possibilities for interactive customer communication
  • Digital packaging printing: New marketing concepts and process optimisation
  • Offset/Hybrid: An economical solution for flexible packagings
  • Time-to-market: Optimum process efficiency for short processing times

 

 

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