Members and partners of the PrintCity Alliance presented their products and solutions on a joint stand for the first time at interpack. All the participating companies were extremely satisfied with the reaction from visitors.

Great response to the Value Added Packaging initiative

The subject of Value Added Packaging is proving to be an absolutely hot topic for the packaging industry. New, creative ideas regarding the design of packagings, and their economical realisation, are increasingly important factors for success at the point of sale.

Many of these new options were illustrated on the basis of a jointly developed and produced packaging for luxury drinks. To this end, the virtual El Drago brand was realised in two versions of a folding carton with high-end finishing.

"Each company contributes an important part to a packaging of this kind. But only when all the individual parts are combined do they develop their full impact," explains Rainer Kuhn, Managing Director of the PrintCity Alliance.

Consequently, the joint exhibition stand attracted great interest with its presentation of the production and finishing of packagings along the entire value chain.

The Alliance was particularly pleased about the extremely high quality of the visitors. Many new contacts were made with brand owners, agencies, printers and manufacturers from all over the world. "The visitor list is like a Who's Who of the industry," says a delighted Arno Dürr, Sales Manager at WEILBURGER Graphics, speaking on behalf of the members of the Alliance.

Connection of Competence

The members and partners of the PrintCity Alliance taking part at interpack presented a very wide range of exhibits for packaging production, covering everything from new finishing technologies (high-quality substrates, hot and cold foil stamping applications, holograms, effect and protective coatings and pigments), smart packaging and efficient production technologies, all the way to digital printing.

The following companies participated:

Gallus (inline printing and finishing systems), LEONHARD KURZ (hot and cold foil stamping applications, holograms), Merck (effect pigments), Canon / Océ (digital printing system for packaging printing), Sappi Fine Paper Europe (special papers and board), WEILBURGER Graphics (water-based flexo inks and finishing coatings)