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PrintCity Alliance at virtual drupa
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The PrintCity Alliance will be exhibiting at virtual drupa in April with a focus on premium eco-friendly packaging. This subject is gaining significance worldwide and will be addressed in two web sessions hosted by the Alliance.
Drupa and PrintCity: A partnership with a long tradition
The members of the Alliance met for the first time at drupa in 2000 under the slogan “Connection of Competence”. Since then they have developed a close and productive partnership. Last year, their 20th anniversary celebration at drupa 2020 had to be canceled.
“We’re very pleased drupa is still taking place at least virtually! We hope visitors respond positively to the new online format, and we’re optimistic that the web sessions will be well attended”, says Rainer Kuhn, Managing Director, expressing the aims of the Alliance and its members for the event.
New Better Human samples
The broad-based Better Human project has been extended and continues to demonstrate how environmental goals can be reconciled with highly finished premium packaging. The new samples are again based on a plastic-free design and incorporate sustainable, recyclable products (substrates, inks, varnishes, iriodines, thin layer decorations). They were produced using energy-efficient UV LED technology.
Web sessions: Eco-Friendly Premium Packaging
The two web sessions, both with identical content, will be held on 21 April (8:40 a.m. -9:40 a.m. CET) and 22 April (4:40 p.m. -5:40 p.m. CET) in English. The times were selected to give interested participants from all over the world a chance to attend.
Members participating in virtual drupa:
IST Metz (UV curing systems), LEONHARD KURZ (hot stamping, cold and digital transfer applications, holograms), Metsä Board (premium lightweight folding boxboard, food service paperboard and white kraftliner made from fresh fibre), WEILBURGER Graphics (varnishes, adhesives and water-based flexo inks).
Additionally involved in the Better Human project: KAMA (embossing, cutting, gluing), Merck (special effect pigments), Zeller+Gmelin (UV inks and coatings).
Press photos and brief text:
Rainer Kuhn, Managing Director, PrintCity Alliance
“We’re very pleased drupa is still taking place at least virtually! We hope visitors respond positively to the new, online format and we’re optimistic that the web sessions will be well attended.”
Energy efficient UV LED technology was used for the new samples of the Better Human concept. They are again based on a plastic-free design and incorporate sustainable, recyclable products (substrates, inks, varnishes, iriodines, thin layer decorations).
Better Human, the PrintCity Alliance’s broadly based project, demonstrates how premium packaging can be reconciled with the demands of environmental protection and sustainability.
About the PrintCity Alliance
PrintCity is a strategic alliance recognised as the “connection of competence” across the entire printing and packaging value chain, promoting the value of print and packaging.
In a dialogue with all stakeholders in the value chain, its objective is to promote and develop the value of print and packaging: brand owners – agencies and designers – printers, converters and finishers – suppliers.
Close collaboration between specialists enables members and project partners to implement highly demanding projects, pushing the limits of what is technically feasible and offering the market a comprehensive knowledge and competence base.
- We deliver value to customers by gathering and sharing leading global know-how within a network.
- We deliver knowledge via seminars, trade fairs, project studies, tutorials, publications and electronic platforms.
- We maximise synergies to develop our industry effectively and cost-efficiently.