The PrintCity Alliance is presenting labels with strong haptic and visual effects, almost identical to those of the associated folding carton previously produced. Self-adhesive paper labels for the green El Drago outer packaging for luxury drinks were produced in a first step. They complement the Real Life Samples project and are being shown for the first time at FachPack and LabelExpo.
Members of the PrintCity Alliance will be exhibiting on a joint stand at this year's FachPack in Nuremberg. In keeping with the time-proven tradition, the focus will be on the joint activities of the Alliance.
Members and partners of the PrintCity Alliance presented their products and solutions on a joint stand for the first time at interpack. All the participating companies were extremely satisfied with the reaction from visitors.
For the second time, the PrintCity Alliance issued an invitation to an exchange of information between brand owners, creative workers, printers, folding carton manufacturers and suppliers. More than 100 experts from all segments of the industry met in Hamburg on 19 and 20 February to continue the dialogue on the challenges of the dynamic packaging market.
The PrintCity Alliance is presenting its latest packagings with high-end finishing, which were this time created as examples for the "Luxury Drinks" market segment. Following the "Sweets" samples, this is now the second series of the Real Life Sample Project, making it possible to experience the harmonious interplay of design, shape and finishing.