Members and partners of the PrintCity Alliance presented their products and solutions on a joint stand for the first time at interpack. All the participating companies were extremely satisfied with the reaction from visitors.
For the second time, the PrintCity Alliance issued an invitation to an exchange of information between brand owners, creative workers, printers, folding carton manufacturers and suppliers. More than 100 experts from all segments of the industry met in Hamburg on 19 and 20 February to continue the dialogue on the challenges of the dynamic packaging market.
The PrintCity Alliance is presenting its latest packagings with high-end finishing, which were this time created as examples for the "Luxury Drinks" market segment. Following the "Sweets" samples, this is now the second series of the Real Life Sample Project, making it possible to experience the harmonious interplay of design, shape and finishing.
The sample folding cartons created in the framework of the Real Life Sample project exceed all expectations. The visitors to the first Packaging Inspiration Forum and the participating companies are highly satisfied with the results of production in Weiden.
As part of the Value Added Packaging Initiative, the members and partners of the PrintCity Alliance are launching a new project entitled "Real Life Sample". The successful presentation of the VAPack sample folder at drupa 2012 is now being followed by a continuation focusing on new production technologies.