Multifunctional outer packaging and co-branding

Multifunctional packaging that appeals to the senses and is an effective advertising medium thanks to various high-quality finishes.
The outer packaging was developed in cooperation with the catering company Benz&Co. for sparkling wine from Kessler.
The two-part box serves as an attractive presentation of the bottle both at the POS and at the table. It thus offers the caterer the ideal opportunity to present itself in co-branding with the Kessler brand.
The highlight is an integrated cardboard cooling system that can be filled with ice. This keeps the contents cool and the refined box adds glamor to the table.
The packaging not only has a double benefit, but is also fully recyclable afterwards thanks to the materials used.
An additional label was developed to match the spectacular packaging concept for the outer packaging, which also expresses the special edition character for the co-branding on the Kessler champagne bottle.

UV offset production

The high-quality printed and finished box was produced in Austria by Estermann Druck using UV offset printing. After color printing, the outside was partially finished with matt varnish and also partially with soft-touch varnish. High-gloss spot varnish was then partially overprinted using screen printing, also with UV.

The final highlight was provided in the last finishing step by hot stamping with precise embossing in silver for the Kessler logo and with an unusual holographic hot stamping decoration for the Benz&Co. logos, applied by Taktil Druckveredelung.

The inside pages were metallized on another print sheet with a silver cold transfer and overprinted with a black gradient. A glossy full-surface print coating in combination with a scatter print with a matt look ensures optimum mechanical resistance and brilliant contrasts in the printed image.

During further processing, both printed sheets were then laminated together to give the cardboard greater stability and to hold the bottle securely. The running direction of the sheets was chosen in opposite directions in order to get the risk of breakage, smoothness and restoring forces under control.

For good sheet utilization, both outer sides and both inner sides were each placed on a 720 x 1020 mm sheet.

The cooler insert was produced separately at Spiegel Verpackung. The recyclable and compostable barrier board was printed all over using UV offset and coated with a special waterproof barrier varnish.

Further processing and packaging took place at GERO in Forchheim.

A high-quality additional label for the caterer”s co-branding with hot stamping and rotary microembossing was produced by Vollherbst for LabelExpo.

You can find a comprehensive production description in our project profile:

Participating companies:

IST Metz (UV curing systems)
Kocher+Beck (rotary die-cutting and tool technology)
LEONHARD KURZ (hot stamping, cold transfer and digital transfer applications, holograms)
Metsä Board (lightweight premium folding boxboards, food service cartons and white kraftliners made from virgin fibers)
WEILBURGER Graphics (finishing varnishes, adhesives and water-based flexo inks)
Westland (rollers)
Zeller+Gmelin (UV inks and coatings)
DG Press (hybrid web offset printing systems)
COE Carl Ostermann Erben (prepress and plates)
Herma (label substrates)
H+M Hinderer and Mühlich (embossing tools)
Estermann (printing and print finishing)
Spiegel Verpackungen (packaging production)
Taktil (print finishing)
Vollherbst (printing and print finishing)
g.a.s. unternehmenskommunikation GmbH (agency)